Interactive entertainment for bars, hotels and restaurants.

The economics of a venue are decided on the nights nobody is fighting over. Saturday looks after itself; Tuesday and Wednesday are where a bar or a restaurant either has a reason for people to choose it or doesn't. The classic answer is a quiz night, and the classic reason venues stop running them is that they are surprisingly expensive in effort: a host who has to be paid and turn up reliably, a PA system, printed sheets, and a member of staff spending the evening marking answers instead of serving.

The second recurring cost is smaller and constant. Music requests arrive all night, delivered to whoever is closest — the bartender mid-pour, the DJ mid-transition. Saying no is a small negative interaction repeated forty times a shift; saying yes to everyone is how a well-programmed night falls apart. Neither outcome is good and both are absorbed by staff who have other jobs.

The third is that your venue is photographed constantly by guests, and almost none of it reaches you. You commission photography of an empty room at four in the afternoon while several hundred pictures of the place looking genuinely full sit in guests' camera rolls. All three are solvable with a QR code on the table — no app for guests to install and no new hardware behind the bar.

Dwell time is the whole game

A guest mid-quiz does not leave between rounds. A guest waiting to hear whether their song made the queue orders one more. Neither is a dramatic effect on any single table, and both are significant across a full room over a full night — which is how hospitality margins have always worked.

It removes the reason quiz nights get cancelled

Venues rarely stop running a quiz because guests didn't like it. They stop because the host was unreliable, the marking took all evening, or the staffing cost outgrew the extra covers. Take the compère, the sheets and the marking out and the format survives contact with a normal week.

It takes a repeated small negative off your staff

Being asked for a song mid-service and having to say no is a minor unpleasantness that happens dozens of times a shift. Structuring it means the answer is visible and impersonal, and the interaction stops being an interruption to someone carrying four plates.

Guest photography is free marketing you're currently discarding

The images that make people want to visit a bar are of it full, at night, with people enjoying themselves. Those photographs already exist in quantity — they're just in other people's phones. Collecting them costs one QR code on the table.

It's designed to be a fixture, not an event

Most event technology is priced and shaped around a one-off. Hospitality needs the same thing every week for a year. That's what the business and multi-site packages exist to cover.

• Same night, every week, without exception. A fixture people can plan around is worth several times an occasional event. Skipping a week to accommodate a booking undoes a month of habit-building.
• QR codes on the table, not just at the door. Guests decide to take part while seated and idle, usually waiting for food or a round. That is where the invitation needs to be.
• Brief the staff on one sentence. "There's a quiz on tonight, the code's on your table." Servers saying it while putting drinks down converts better than any poster you could print.
• Give your screens something worth showing. A leaderboard or a filling photo wall beats a muted sports channel that nobody in the room is watching, and it advertises the thing to everyone who walks in.
• Post the photo terms next to the QR code. If you intend to use guest photos for marketing, say so plainly at the point of contribution. It's straightforward when you do it up front.